Days of Summer

Days of Summer


Summer approached me wanting to create a brand for her new blog that represented an authentic version of herself. She wanted something that encompassed her hopes, dreams and passions into a brand that was fun, pretty and perfectly 'Summer'. I worked with Summer to first determine what her brand was so she could talk about herself and her blog with confidence and clarity. 

Once the strategy was established, the real magic happened. I designed a brand that felt West Coast meets Parisian. Summer has an amazing eye for style and a fun, laid-back personality. It was important that her brand not only matched her as a person but matched her goals for presenting herself to the world and her ideal audience. 

With custom typography, iconography and an interactive map of her coffee shop bucket list, this blog is full of custom details. Check it out at

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I found Jenn on Instagram and immediately fell in love with her feed. After our initial skype call I knew that she understood my vision and she could bring to life what I had been dreaming up for so long! Jenn really helped me grasp what it was that I wanted my blog to be by getting me to really think through all aspects of it. She helped me take my abstract dream I had had for years and turn it into a reality in a way that I was/am so proud of!

It felt like we were long lost friends that understood one another’s creative vision. I also loved that I could really trust her because she just had this warm, authentic presence about her! If you have something you have been dreaming up in your head and really want to see it come to life, but need help, Jenn is your gal! She will hear you and won’t bulldoze right over what you are thinking, but also will offer insight. Pretty much she is a rockstar!
— Summer M.