I’ve written a lot about SEO and how important it is to a website. But, a website’s successes is so much more than SEO or a ‘pretty’ page design. Building an effective website is a combination of creativity, smart strategy and brand storytelling.
A good designer should be an integral asset in helping their clients succeed and know that it is MUCH more than building just a website. It is about diving deep into the goals of their clients. This requires a combination of caring, empathy, listening, investment, patience, and determination to make one amazing site. It’s about focusing on the intangible parts of design. Communicating messaging with simplicity while creating a visual experience that is pleasing to the end user.